Naphezu kokusimama okuqinile kwemboni, ukukhuphuka kwezindleko zempahla eluhlaza kanye namandla kagesi kuye kwaba cishe okungabekezeleleki kulezo zimboni ezidla amandla amaningi, ikakhulukazi lapho ama-margins azo asevele aminyene.Nakuba i-Europe kungesona sodwa isifunda esizoshaywa, imboni yayo yamabhodlela engilazi iye yathinteka kakhulu, njengoba abaphathi bezinkampani okukhulunywe nabo ngokwehlukana yi-PremiumBeautyNews baqinisekisa.
Intshiseko edalwe wukuqala kabusha kokusetshenziswa kwemikhiqizo yobuhle isibekele ukungezwani kwemboni.Izindleko zokukhiqiza emhlabeni wonke zinyukile ezinyangeni ezisanda kwedlula, futhi zehle kancane ngo-2020, okubangelwa ukukhuphuka kwentengo yamandla, izinto zokusetshenziswa kanye nokuthunyelwa kwemikhumbi, kanye nobunzima bokuthola izinto ezithile zokusetshenziswa noma izintengo zempahla ebizayo.
Imboni yengilazi, enesidingo esikhulu samandla, ishaywe kanzima.USimone Baratta, umqondisi womnyango wezohwebo weziqholo nobuhle kumkhiqizi wezingilazi wase-Italy u-BormioliLuigi, ubona ukunyuka okukhulu kwezindleko zokukhiqiza uma kuqhathaniswa nasekuqaleni kuka-2021, ikakhulukazi ngenxa yokuqhuma kwezindleko zegesi namandla.Usaba ukuthi lokhu kwanda kuzoqhubeka ngo-2022. Lesi isimo esingakaze sibonwe kusukela ngenhlekelele kawoyela ngo-Okthoba 1974!
Uthi u-étienne Gruyez, oyi-CEO ye-StoelzleMasnièresParfumerie, “Yonke into yenyukile!Izindleko zamandla, kunjalo, kodwa nazo zonke izingxenye ezidingekayo zokukhiqiza: izinto zokusetshenziswa, ama-pallet, amakhadibhodi, ezokuthutha, njll.
Ukwenyuka okumangalisayo kokukhiqiza
UThomas Riou, oyi-CEO ye-Verescence, uveza ukuthi “sibona ukwanda kwazo zonke izinhlobo zemisebenzi yezomnotho kanye nokubuyela emazingeni ayekhona ngaphambi kokugqashuka kwe-Neoconiosis, nokho, sicabanga ukuthi kubalulekile ukuhlala siqaphile, njengoba le makethe useneminyaka emibili ecindezelekile.iminyaka emibili, kodwa ayikazinzi okwamanje.”
Ukuphendula ukwanda kwesidingo, iqembu le-Pochet seliqale kabusha amaziko avaliwe ngesikhathi sodlame, laqasha futhi laqeqesha abanye abasebenzi, kusho u-éric Lafargue, umqondisi wezentengiso weqembu lePochetduCourval, "Asikabi nesiqiniseko sokuthi leli zinga eliphezulu. yesidingo izogcinwa isikhathi eside.”
Ngakho-ke umbuzo uwukwazi ukuthi iyiphi ingxenye yalezi zindleko ezotholwa yimalini yenzuzo yabadlali abahlukene emkhakheni, nokuthi ingabe ezinye zazo zizodluliselwa enanini lokuthengisa.Abakhiqizi bezingilazi okwaxoxwa nabo yi-PremiumBeautyNews bavumelana ngazwi linye lapho besho ukuthi amanani okukhiqiza awakakakhuli ngokwanele ukunxephezela izindleko ezikhuphukayo zokukhiqiza nokuthi imboni njengamanje isengozini.Ngenxa yalokhu, iningi labo likuqinisekisile ukuthi seliqalile izingxoxo namakhasimende abo ukuze kulungiswe amanani okuthengisa emikhiqizo yawo.
Amamajini ayadliwa
Namuhla, imingcele yethu iguguleke kakhulu,” kugcizelela u-étienneGruye.Abakhiqizi bezingilazi balahlekelwe yimali eningi ngesikhathi senhlekelele futhi sicabanga ukuthi sizokwazi ukubuyisela ukubonga ekubuyiseni ekuthengisweni lapho ukubuyiselwa kufika.Siyakubona ukululama, kodwa hhayi inzuzo”.
UThomasRio uthe, "Isimo sibucayi kakhulu ngemuva kwesigwebo sezindleko ezimisiwe ngo-2020."Lesi simo sokuhlaziya siyafana eJalimane noma e-Italy.
URudolf Wurm, umqondisi wezokuthengisa womkhiqizi wezingilazi waseJalimane u-HeinzGlas, uthe imboni manje isingene “esimeni esiyinkimbinkimbi lapho imingcele yethu incishiswe kakhulu”.
USimone Baratta we-BormioliLuigi uthe, “Imodeli yokunyusa amavolumu ukuze kunxeshezelwe izindleko ezikhuphukayo ayisasebenzi.Uma sifuna ukugcina izinga elifanayo lesevisi nomkhiqizo, sidinga ukudala amamajini ngosizo lwemakethe.”
Lolu shintsho olungazelelwe nolungalindelekile ezimweni zokukhiqiza luholele osozimboni ukuthi baqale kakhulu izinhlelo zokunciphisa izindleko, kuyilapho bexwayisa amakhasimende abo ngezingozi zokusimama kulo mkhakha.
Thomas Riou waseVerescence.uthi, "Okubalulekile kithi ukuvikela amabhizinisi amancane ancike kithi futhi abaluleke kakhulu ohlelweni lwendalo."
Ukudlulisa izindleko zokuvikela izindwangu zezimboni
Uma bonke abadlali bezimboni benza imisebenzi yabo yebhizinisi isebenze kahle, uma kubhekwa imininingwane ethile yemboni yengilazi, le nkinga inganqotshwa kuphela ngezingxoxo.Ukubuyekeza izintengo, ukuhlola izinqubomgomo zesitoreji, noma ukucabangela ukubambezeleka komjikelezo, konke kuhlangene, umphakeli ngamunye unokubalulekile kwakhe, kodwa konke sekuxoxiwe ngakho.
I-éricLafargue ithi, “Siqinise ukuxhumana kwethu namakhasimende ethu ukuze sikhulise umthamo wethu futhi silawule isitoko sethu.Siphinde sixoxisane ngezivumelwano namakhasimende ethu zokudlulisa konke noma ingxenye yokwenyuka okukhulu kwamandla nezindleko zempahla eluhlaza, phakathi kwezinye izinto.”
Umphumela okuvunyelwene ngawo ubonakala ubalulekile ekusaseni lemboni.
I-éricLafargue kaPochet iyagcizelela, “Sidinga ukwesekwa amakhasimende ethu ukuze sisimamise imboni yonkana.Le nkinga ikhombisa indawo yabahlinzeki abanamasu ochungechungeni lwamanani.Kuyi-ecosystem ephelele futhi uma kukhona ingxenye engekho kusho ukuthi umkhiqizo awuphelele.”
USimone Baratta, umqondisi ophethe we-BormioliLuigi, uthe, "Lesi simo sidinga impendulo ehlukile ebambezela izinga lokusungula izinto ezintsha kanye nokutshalwa kwezimali kwabakhiqizi."
Abakhiqizi baphikelela ngokuthi ukukhushulwa kwentengo okudingekayo kuzoba amasenti ayi-10 kakhulu, okufakwe enanini lomkhiqizo wokugcina, kodwa lokhu kukhuphuka kungase kuthathwe amaphethelo enzuzo emikhiqizo, amanye awo athumele amarekhodi enzuzo elandelanayo.Abanye abakhiqizi bezingilazi babona lokhu njengentuthuko enhle kanye nenkomba yemboni enempilo, kodwa okumele kuzuze bonke ababambiqhaza.
Isikhathi sokuthumela: Nov-29-2021